He started his career working for the company Allied International Designers which were based in London, then transferring to Lloyd Northover he designed RSC programmes & posters, brochures for IBM & magazines for BT. After being able to get work with large clinets under his belt he joind Michael Peters Group working mostly on annual reports & once again brochures. He later became a designer of which worked in both 2D & 3D design for retailers such as Next & WH Smith whilst he worked at David Davies Associates.
Feeling confident, he gathered past colleagues from Lloyd Northover & formed the company Giant. They did an excellent job of keeping the buisness afloat over 11 years & they proved very sucessful. However towards the end the financial for them & many over designers across the country was awful. They ended up selling the buisness for £67.30!!
However glad to of escaped this kind of work, he now works as joing Creative Director for True North.
References
www.thedisciplesofdesign.co.uk/preston-profiles/alan-herron
www.thedrum.co.uk/.../joint-creative-director-alan-herron-leaves-tru..
[All electronically accessed & submitted]
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